13 Craft Pilsner | Identity design
‘13’ is a trendy pils with a pure and full taste that contains
only 4 % alcohol. It claims to be: artisanal, tasty, contemporary,
pure, rock&roll, green bitter, and not for grenadine-lovers,...
It can be degustated in a refermented and a not refermented
During 2 years, 2 friends worked on the brew to achieve the perfect
taste. Their 13th brew was bingo, so ‘13’ spontaneously
became the name of the beer.
At the start they asked us to develop just a label for the bottle.
Since the beer was an instant succes, it turned out that a
complete house-style was needed (and it’s still expanding).
Client : The Ministry of Belgian Beer